‘Thanks Alcohol!’ New Alberta awareness campaign targets binge drinking

EDMONTON – A new awareness campaign is using posters showing people in bad situations following a night of binge drinking to educate people about the issue.

The campaign – titled ‘Thanks Alcohol!’ – was created by the Alberta Gaming and Liquor Commission (AGLC).  It officially launches on Friday.

The posters show a young woman in a very emotional state, a man with injuries from a fight, another man vomiting on someone, and two people in bed together looking quite awkward.

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Alberta Gaming and Liquor Commission’s ‘Thanks Alcohol!’ campaign. October 2014

Supplied: AGLC

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Alberta Gaming and Liquor Commission’s ‘Thanks Alcohol!’ campaign. October 2014

Supplied: AGLC

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Alberta Gaming and Liquor Commission’s ‘Thanks Alcohol!’ campaign. October 2014

Supplied: AGLC

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Alberta Gaming and Liquor Commission’s ‘Thanks Alcohol!’ campaign. October 2014

Supplied: AGLC

The AGLC says the campaign targets binge drinking “in a clever way” to remind young adults “they need to think about their drinking choices.”

The ‘Thanks Alcohol!’ website includes the tagline: ‘it can’t always be the alcohol’s fault.’

READ MORE: Scientists suggest some prefer alcohol more than others 

There is also a quiz posted online to determine what kind of drinker you are.

The site also includes tips on how to take control – like eating a full meal, slowing down the alcohol consumption, setting aside a specific amount of cash for the night, and making sure you’re with a good group of friends – and links to other resources.

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